Privacy Policy

LastRow Privacy Policy

LastRow Tickets LLC (“LastRow,” “we,” “us,” or “our”) respects your privacy and is committed to protecting the personal information you provide when using our websites, applications, and services.

This Privacy Policy explains how we collect, use, disclose, and protect information when you use the LastRow website, purchase or receive tickets through LastRow, interact with event organizers using our platform, or use the LastRow Staff mobile application.

By using LastRow services, you acknowledge the practices described in this Privacy Policy.

Services Covered by This Policy

This Privacy Policy applies to LastRow services, including:

• The LastRow website and ticketing platform
• Customer accounts and ticket purchases
• Event registration and ticket delivery
• Organizer and administrative tools
• The LastRow Staff mobile application
• Event check-in and ticket validation services
• Customer support and other communications with LastRow

Information We Collect

The information we collect depends on how users interact with LastRow.

Information Users Provide

We may collect:

• Name
• Email address
• Phone number, when provided
• Account and profile information
• Ticket purchase and registration information
• Event attendance information
• Communications with LastRow or event organizers
• Information submitted through forms, support requests, or other platform features

Transaction Information

When users purchase tickets or make payments through LastRow, we may collect:

• Event and ticket information
• Purchase amount
• Transaction date and time
• Payment status
• Refund information
• Related transaction identifiers

Payment card information may be collected and processed by third-party payment processors. LastRow does not need to directly store complete payment card numbers when payments are processed through these providers.

Automatically Collected Information

When users access our website or applications, we may automatically receive:

• IP address
• Browser type
• Device type
• Operating system
• Application version
• Log and diagnostic information
• Pages or features accessed
• Dates and times of access
• General usage and performance information

We may use cookies or similar technologies on the website where appropriate to operate, secure, and improve our services.

LastRow Staff App

The LastRow Staff application is intended for authorized event staff, organizers, and other approved personnel to assist with event operations and attendee check-in.

The Staff app may access or process:

• Staff account and authentication information
• Event information
• Attendee names and ticket information
• Ticket status
• Check-in status and check-in times
• QR codes or other ticket identifiers
• Device and application information necessary to operate and secure the app

Camera Access

The LastRow Staff app may request access to the device camera for the purpose of scanning ticket QR codes or other ticket identifiers.

Camera access is used for ticket validation and event check-in functionality.

LastRow does not use camera access for advertising or unrelated tracking purposes.

Users may control camera permissions through their device settings. Disabling camera access may prevent QR-code scanning features from functioning.

How We Use Information

We may use information to:

• Create and manage accounts
• Process ticket purchases and registrations
• Deliver tickets and transaction confirmations
• Validate tickets
• Check attendees into events
• Provide organizers with information necessary to manage events
• Process refunds and resolve transaction issues
• Communicate service-related information
• Provide customer support
• Detect, investigate, and prevent fraud or misuse
• Maintain the security and reliability of our services
• Diagnose technical issues
• Improve our website, applications, and services
• Maintain financial, transaction, and business records
• Comply with legal, tax, regulatory, and contractual obligations

Event Organizers

LastRow provides ticketing and event-management technology to event organizers and venues.

When someone registers for or purchases a ticket to an event, certain information may be made available to the organizer responsible for that event.

This may include:

• Name
• Email address
• Ticket type
• Purchase or registration information
• Check-in status

Event organizers may use this information to operate their events, communicate with attendees, provide event-related services, and fulfill their own legal obligations.

An organizer's independent use of personal information may also be subject to that organizer's own privacy practices.

How We Share Information

We may share information when reasonably necessary to operate LastRow services.

Event Organizers and Venues

Information may be shared with the organizer or venue associated with an event for:

• Ticket management
• Attendee management
• Event operations
• Customer service
• Check-in

Service Providers

We may use third-party providers for:

• Payment processing
• Website and application hosting
• Database and cloud infrastructure
• Email delivery
• Authentication
• Analytics and performance monitoring
• Error reporting
• Customer support
• Security and fraud prevention

These providers may process information as necessary to perform services for LastRow.

Legal and Safety Reasons

We may disclose information where reasonably necessary to:

• Comply with applicable laws, regulations, court orders, or legal processes
• Respond to lawful government requests
• Protect the rights, property, or safety of LastRow, our users, event organizers, or others
• Detect, investigate, or prevent fraud, security incidents, or illegal activity
• Enforce agreements or policies

Business Transactions

If LastRow is involved in a merger, acquisition, financing, restructuring, sale of assets, or similar transaction, information may be transferred as part of that transaction subject to applicable law.

Selling Personal Information

LastRow does not sell personal information in exchange for money.

If our practices change in a way that creates additional rights under applicable privacy laws, we will update the Privacy Policy and provide any legally required choices.

Data Retention

We retain personal information for as long as reasonably necessary to:

• Provide LastRow services
• Maintain transaction and event records
• Support event organizers and customers
• Resolve disputes and support requests
• Prevent fraud and maintain security
• Meet accounting, tax, legal, and regulatory requirements
• Enforce agreements

Retention periods may vary depending on the type of information and why it was collected.

When information is no longer reasonably required, it may be deleted or anonymized according to operational and legal requirements.

Data Security

LastRow uses reasonable administrative, technical, and organizational safeguards designed to protect personal information against unauthorized access, loss, misuse, alteration, or disclosure.

No internet transmission, database, or electronic storage system can be guaranteed to be completely secure.

Users should take reasonable precautions to protect their account credentials and devices.

Privacy Choices and Rights

Depending on location and applicable law, users may have rights concerning their personal information.

These may include the ability to request:

• Access to certain personal information
• Correction of inaccurate information
• Deletion of certain personal information
• Information about how personal information is used or disclosed

Certain information may need to be retained for legal, tax, fraud-prevention, transaction-record, security, or other legitimate purposes.

Privacy requests may be submitted using the contact information below.

LastRow may need to verify a user's identity before completing certain requests.

Account and Staff Access

Users are responsible for maintaining the confidentiality of their account credentials.

Access to organizer, administrative, and Staff app functionality may be restricted to authorized users.

LastRow may maintain records relating to account access and actions performed through these systems for security, auditing, and event-management purposes.

Children's Privacy

LastRow services are not directed toward children under 13, and we do not knowingly collect personal information directly from children under 13 without appropriate authorization.

If LastRow learns that personal information from a child under 13 has been collected in circumstances requiring parental consent, reasonable steps will be taken to address the information in accordance with applicable law.

Third-Party Services and Links

LastRow services may contain links to websites, applications, or services operated by third parties.

LastRow is not responsible for the privacy practices of independent third parties.

Users are encouraged to review the privacy policies of third-party services they choose to use.

Changes to This Privacy Policy

LastRow may update this Privacy Policy as services, technology, or legal obligations change.

When changes are made, update the “Last Updated” date at the top of the page.

Material changes may also be communicated through the website, applications, or other appropriate methods.